RICHARD BRANT
LATEST ARTICLES
We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let's focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.
21 Jul 2023
Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo's senior director for Advanced TV.
06 Jan 2022
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo's Richard Brant.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer